Cuthbert And Colin Come To Blows In A Caterpillar Contest
Cuthbert and Colin the Caterpillars are causing chaos on the supermarket scene, as M&S begin legal action over Aldi’s Cuthbert. The supermarket giant, known for their birthday cakes, have released a statement citing “we want to protect Colin, Connie and our reputation”.
Colin the Caterpillar has been a birthday staple for years. Released in 1990, they have shipped over 15 million of the party pleasers over the years, and now even have gift sets available online. Meanwhile, Aldi released their Cuthbert the Caterpillar cake in 2019. There is a significant price difference with Colin’s starting price at £7 – but rising steeply to £45 for a personalised option – and Aldi’s sitting at £4.99.
Colin the Caterpillar Kerfuffle
Marks and Spencer are now claiming that the Aldi – who are famous for their knock-offs and surprisingly high-quality dupes – have infringed upon the copyright of Colin. As such, they have lodged an intellectual property claim with the High Court, this week. They currently hold three trademarks relating to the cake (which serves 10), to protect their claim to the name.
According to the BBC, a spokesperson is said to have stated that the reason for the claim is “because we know the M&S brand is special to our customers and they expect only the very best from us, love and care goes into every M&S product on our shelves.”
However, since other impersonations include those by Waitrose (Cecil), Sainsbury’s (Wiggle), Tesco (Curly) and Asda (Clyde), it has led many to wonder why M&S has chosen to target Cuthbert specifically. Indeed, this may actually lead to a rise in the number of Cuthberts customers favour, as it may showcase the similarity to what was, historically, the most popular option of all of the above.
Concerns Over Cuthbert
Aldi has been creating their own products, which strongly resemble many popular products from other brands, for years. Indeed, many of these have been a major hit, with the original creators often choosing to allow these to slide in favour of offering to compare quality and get free marketing.
However, with the issues surrounding covid, including massive job losses, Aldi has thrived and even expanded their stores and ranges. This jump in popularity may have been the reason why M&S has taken an interest in protecting their interests – especially as they’ve taken a £52 million hit to their profits in the same period.
At the time of writing, Aldi have not provided a comment – but with their marketing team ready and available, we’ve no doubt their cutting remarks will match the clash of caterpillar combat which has taken over social media.