Media Cubs – The Journalism School for Kids

Media Cubs – The Journalism School for Kids

As a kid, I was just about social enough to want to be a part of something bigger than myself. However, I was never quite mathematically-minded enough for things like chess. Nor was I suited to the high-energy world of dancing or similar, performing pursuits. Of course, that left me with very few options in primary school (and even fewer in high school). Luckily, though, we now live in a world where there’s something for everyone. In this case, kids who want to use their creativity to help create something truly unique to themselves, while still being part of a team, are in for a treat. Enter: Media Cubs.

What is Media Cubs?

Yellow Jigsaw director Kirsty Day, who is a mum of two and journalist by trade, herself, soon came to the same realisation as I did all those years ago. There isn’t quite something readily available for kids who are creative – but aren’t quite part of the performing arts side of creativity. In the words of the Media Cubs website, Day couldn’t “find clubs that celebrated the views, creativity, and individuality of her children”.

Media Cubs is a project of Yellow Jigsaw that was inspired by a “major imbalance in who shapes and consumes the news”. As mentioned in our article on social enterprise, 94% of journalists are white. Within that, 86% hold a university-level education, with 51% being privately educated. Intended or not – that’s a lot of potential bias within the larger corporations.

So, just like us at The Live Life, Kirsty Day decided it was time to do something proactive about this.

media cubs The Live Life

Initially, Media cubs started out as summer schools. Where clubs, parties, and smaller gatherings led to feedback from those lucky enough to partake! This feedback – sourced from teachers, parents, and, of course, the children themselves – led to the inspiration for a larger social enterprise. This, in turn, led to the Media Cubs sessions as we know them, today.

What Happens in Media Cubs?

When you look into hiring Media Cubs as a one-time session (ie. parties), the team can transform almost any space into a newsroom. And, in the words of the company, themselves, “We direct creative, digital and media challenges. From photography and filming, comic strip-making, TV presenting to newspaper reporting. So kids can create, debate, and navigate news with confidence. Because confidence encourages opinions. Opinions turn into actions. And actions create a new reality.”

Beyond this, however, regular clubs are very limited. This is a shame, as – personally – I would love to see a space in which this company could hold regular groups for kids. Of course, it is still early days for the team. And they’re looking to grow the staff and the company over the next few months. In the meantime, it’s good to know that there is a unique option for creative kids parties and room for growth. Not to mention a space that offers individuality, while challenging societal norms.

In the words of company director, Kirsty, “There’s a place for everyone in our newsroom. And now more than ever it is critical that the next generation of news is fair, inclusive, and representation of our communities.” A message we can thoroughly get behind and one that we truly believe in ourselves!

How Can You Get Involved?

If you have experience in journalism – by it via content creation, print or online – or simply have a love of news media, then contact the team. While we may be a little too old to take part in the classes themselves, it’s absolutely worth helping the next generation of kids follow their dreams. Not only this – but to build the confidence of any kid. Whether they want to be a part of the production team, or in front of the screen.

Of course, if you’re after gaining writing skills for yourself as an adult, you’re always welcome to contact us here at The Live Life!



Editor-in-chief, lover of UX/UI and copywriter by trade. Wendy can usually be found ranting to herself over on Twitter, educating herself about health and wellness, parenting or gaming. Luckily, she doesn't do all of these things at the same time - though you'd be surprised how often they cross over.

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